Learn more about obtaining an online PhD in marketing. Find information on courses, prerequisites, concentrations, and career info. View popular schools that offer PhD degrees in marketing.
An online PhD in Marketing may prepare students for upper-level positions in marketing, research, e-commerce, and publishing. Students may learn how to effectively conduct marketing research in order to determine the needs of consumers on both local and global levels. Coursework may include business-related courses alongside major-specific marketing management classes. Students may also be required to complete a dissertation over several semesters. Individuals may have the opportunity to analyze the needs and wants of the public and then implement ideas and methods which may improve product production and marketing strategies. Students may also learn how to appraise marketing theories and synthesize current trends and technological influence within the practice of marketing.
- Advanced Marketing Research
- Consumer Marketing in a Global Environment
- Integrating Distribution and Customers
- Media in a Global Environment
- Marketing Principles and Practice
- Strategic Management and Practice
- Management Theory Creation
Prior to admission to the program, students may have to adhere to specific prerequisites. Graduation from an accredited master’s degree program and a 3.0 GPA may be required for admission (GPA requirements vary by school). Letters of recommendation may also be requested prior to enrollment.
Online PhD programs in marketing may provide students with the opportunity to concentrate in a specific area of marketing, including Marketing Science and Consumer Behavior. These focus areas may teach students the fundamentals of microeconomics, industrial organization, and econometrics and how they apply to current marketing issues. These concentrations may also provide students with training in consumer judgment and product decision making. Other areas of concentration may include Advertising, E-Commerce, and Integrated Marketing Communications.
Graduates of an online PhD in marketing program may seek career opportunities in teaching, administration, advertising, publishing, and public relations. Students may find employment in government agencies, colleges, corporations, and non-profit organizations. Some positions for graduates may include director of marketing, business researcher, chief marketing officer, senior marketing manager.