An online certificate in marketing may provide students with the core fundamentals of marketing, the product life cycle, and branding. In this one or two-year program, students may learn how to develop marketing strategies, perform SWOT analysis, and analyze consumer data. Program coursework may include core marketing courses such as consumer behavior, public relations, and brand management.
Upon completion of the certificate program, students may wish to seek entry to mid-level employment in the marketing field or enroll in a post-graduate study program. Graduates of certificate programs may find employment in sales, public relations, market research, branding, and advertising.
- Undergraduate Prerequisite: High School Diploma or GED
- Graduate Prerequisite: Bachelor’s Degree
- Program Length: One to two years to complete
- Post-Grad Options: Entry-Level Employment
- Projected Employment Growth: 14% (2010-2020)*
The curriculum for marketing certificate programs may include core marketing courses designed to provide the basic fundamentals of marketing principles. These courses may teach students how to create competitive advantages, understand the importance of brand management, and meet the needs and wants of consumers. Marketing classes may include the following:
- Applied Marketing
- Consumer Behavior
- Channel Management
- Public Relations and Media Management
- Strategic Brand Creation and Management
Upon completion of an online marketing certificate program, students may choose to pursue a career in sales, brand management, advertising, market research, public relations, and merchandising. According to the Bureau of Labor Statistics, employment opportunities are expected to increase by 14% from 2010-2020.*
Possible careers include:
- Market Research Analyst
- Public Relations Specialist
- Brand Manager
- Marketing Manager
- Advertising Manager
Students who successfully complete a graduate marketing certificate program may have the opportunity to pursue a Master of Business Administration in Marketing. A master’s degree program may provide graduates with the skills needed to meet corporate marketing objectives and provide advanced study in promotions management, selling strategies, and communication. Employers may require individuals to hold a graduate degree for senior-level marketing positions.
*U.S. Bureau of Labor Statistics Occupational Outlook Handbook