Online Marketing Degrees
Online marketing programs may teach students how to compete effectively in the world of business, providing them with training to manage sales, oversee marketing operations, and monitor consumer behavior. Individuals who enroll in these programs should be analytical, critical thinkers, detail-oriented, and have strong communication skills. Marketing degree programs area available online at the associate, baccalaureate, master’s, and doctoral levels, and select schools may offer a graduate certificate option.
Individuals enrolled in online marketing programs may gain the skills and training needed to land a career in retail, manufacturing, or wholesale. Upon graduation, individuals may pursue a career as a market research analyst, media buyer, creative director, account representative manager, or corporate communication writer.
Available Degree Levels
- Certificate: One to two years to complete
- Associate Degree: Two years to complete
- Bachelor’s Degree: Four years to complete
- Master’s Degree: One to two years to complete
- Doctoral Degree: Three to five years to complete
A graduate certificate program in marketing may provide students a solid foundation in the field, allowing them to advance in their career. Students may gain in-depth knowledge of the latest marketing strategies and concepts, both of which may build upon the education students gained through a baccalaureate program. Coursework may include analytics and metrics, strategic marketing, and emerging trends in social media.
Online associate-level programs in marketing may prepare students for entry-level employment in marketing positions in retail, manufacturing, and wholesale organizations. In addition to meeting all general education requirements, students may complete coursework in advertising, economics, public relations, finance, and international business.
Students enrolled in online baccalaureate programs in marketing may gain marketing experience pertaining to strategic marketing, promotion, pricing, distribution, and product management. These programs may teach students how to analyze, plan, and implement specific marketing strategies. Major-specific courses may include macroeconomics, business law, corporate finance, principles of management, and business presentations.
Master’s-level programs in marketing may provide students the skills to work in several fields, including advertising, marketing research, sales management, and corporate communications. Students may complete courses that cover marketing strategies, consumer behavior, marketing research, and supply chain management.
An online doctoral program in marketing may develop students’ knowledge of marketing concepts, research, and theories. These programs may focus upon business principles, such as finance and accounting, and students may apply them to marketing ideas. Students enrolled in these programs may study economics in global environments, management theory, business principles, and quantitative research topics.
Graduates of online marketing programs may have the skills and training required to secure employment in consumer research, advertising and marketing, media, and corporate communications. Graduates should have the tools and knowledge to utilize marketing and communication skills, prepare a global business perspective, and feature strong business decision-making skills.
Possible career fields include:
- Account Representative Manager
- Media Buyer
- Creative Director
- Corporate Communication Writer
- Market Research Analyst